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“YOUNG
VOICES”
HIV / AIDS, DJs, VJs and Radio!! RADIO IN INDIA COMES ALIVE!!
under the
EU-India ECCP ‘MEDIAIDS’ project
“Ethics and Stereotypes – Towards a European-Indian
Response to HIV/AIDS”
The YOUNG VOICES workshop
supported by the European Union Economic Cross Cultural Project
aims to develop a cadre of young deejays
who are equipped to communicate effectively
on HIV/AIDS and young people.
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“YOUNG
VOICES" - DJ / VJ Workshop
India’s first two community radio stations to
go on air
Anna FM 90.4 at the Anna University
and
MOP FM 91.2 at the MOP Vaishnav College for Women
in partnership with
the UNICEF regional office in Chennai
are scheduled to hold
two workshops in Chennai
for
young radio DJs and television VJs
from July 25 to August 7, 2005
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WORKSHOP LOCATIONS
AT
PIONEERING INSTITUTIONS
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ANNA FM
Educational Multimedia Research Centre at the Anna University was
the first campus radio station to go on air in India. Anna FM began
its broadcasts in January 2004 and can be heard over a 5 km radius.
The station is run entirely by students from the media stream and
regularly features the voices of the urban and semi rural communities
within the broadcast radius – college students, vendors, farmers,
housewives and young workers. It also features distinguished guest
speakers on a variety of topics such as health and civic responsibility,
local musicians and several educational programs.
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THE MOP VAISHNAV COLLEGE FOR WOMEN
The MOP Vaishnav Collge for Women launched it’s FM Community
Radio – MOP 91.2 – in March 2005. Nearly a dozen schools
and colleges, as well as several health centers fall within the broadcast
radius of this station.
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PREMISE OF THE
WORKSHOPS:
A significant number of HIV infections in India occur in people below
the age of 25 years old. Young people in India are especially vulnerable
to HIV as they often fall outside the purview of targeted intervention
programs.
The training will focus on helping young people understand the basic
facts about HIV/AIDS. It will clarify myths and misperceptions and
tackle the roots of HIV related stigma and discuss related legal issues.
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“School and university based HIV education
programs are often challenged by the restrictive classroom environments
in which they are held; environments that rarely encourage frank
discussions about HIV risk or about where youth might turn to for
more information and services. However, this is a group that increasingly
needs to be reached with such information,”
Dr. Jaya Shreedhar, Internews Health Advisor.
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THE WORKSHOP SCENARIO:
Target group:
Young disc jockeys from campus radios, local commercial radio and
television stations
Aim:
To train DJs to talk about HIV/AIDS in a way that the message will
appeal to their young audiences
Objective:
Youth talking to youth through a highly popular, interactive medium
that can inform and entertain
Goal:
Promote a healthy culture of safer behaviour among young listeners
and viewers.
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“UNICEF’s experience with young
people shows that even if a majority is aware of HIV, many do not
have the right and appropriate information on prevention. There
are also lots of myths and misconceptions related to HIV, sex and
sexuality,”
Thomas George, Communications Officer, UNICEF, Chennai.
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THE CORE GROUP
OF TRAINERS
The Core Group of training was conducted by:
 Mr.
Georges Collinet
internationally known DJ, who has held successful training programmes
for Internews in Kenya and Nigeria
 Dr.
(Ms.) Jaya Shreedhar
Technical Health Advisor, Internews
 Mr.
Götz Bürki
Technical Trainer, Deutsche Welle, Germany
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THE PARTICIPANTS
The trainees included:
DJs from
Suryan FM, Radio Mirchi, All India Radio and the two campus community
radio stations
VJs from
Sun TV and other private television stations also attended
‘No Idea,’ a young music band, adjudged one of the best
bands for their composition on AIDS awareness at the Great Indian
Rock also participated.
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HIGHLIGHTS
OF THE WORKSHOPS
Musicians composed a song on young people and HIV
All Participants composed Jingles
avaliable online.
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“When the DJs and musicians leave this
training, they have a new appreciation for the key role they can
play in reaching their young audiences with life-saving information.”
Liz Gold, Internews HIV/ AIDS Advisor
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For More Information:
Polly Hyman – MEDIAIDS, Project Director
phyman@internews.fr
www.internews.fr
Neelima Mathur – MEDIAIDS, Project Manager, India
mathur@del2.vsnl.net.in
www.formonline.org
Dr. Jaya Shreedhar, Internews Technical Health Advisor
jaya.shreedhar@internews.org
www.internews.org
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Postal Address:
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Formedia
Telephone: (91-11) - 26266703
(91-11) - 26266757
Mob.: 91-9810044745, 9891594662, 9810681011, 9810671011
91-9818528482, 9868172495
E-mail: info@formonline.org
Website: www.formonline.org
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